Description
This test consists of 16 items divided into five factors–I. Persuasive, II. Comical, III. Catchy, IV. Engrossing, V. Remini Science. It was standardized on 230 marketers & advertisers.
This test consists of 16 items divided into five factors–I. Persuasive, II. Comical, III. Catchy, IV. Engrossing, V. Remini Science. It was standardized on 230 marketers & advertisers.
AUTHOR | Upinder Dhar |
---|---|
AGE RANGE | Adult |
Age Filter | Adult |
ADMINISTRATION | Group/Individual |
TIME | 10 minutes |
LANGUAGE AVAILABLE | English |
1 Manual and 100 Consumable Booklets.