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Humour Effectiveness in Advertising (HEA)

Upinder Dhar
Adult
Group/Individual
10 minutes
English
PRODUCT CODE: 13-0444-KT Category: Product ID: 8380

1,400

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Description

This test consists of 16 items divided into five factors–I. Persuasive, II. Comical, III. Catchy, IV. Engrossing, V. Remini Science. It was standardized on 230 marketers & advertisers.

Additional information

AUTHOR

Upinder Dhar

AGE RANGE

Adult

Age Filter

Adult

ADMINISTRATION

Group/Individual

TIME

10 minutes

LANGUAGE AVAILABLE

English

Kit Content

1 Manual and 100 Consumable Booklets.